Why Digital Transformation Is Crucial for Marketing and Sales Alignment
Any time we look to change the status quo, there will be roadblocks , hurdles, and growing pains. But when it comes to aligning internal associations in marketing and deals (and client service), the struggle can pay off monstrously. But no association and no leadership should be looking to make these changes and shift internal processes without looking to how it can be done most effectively and efficiently – that’s a no-brainer. This is why digital metamorphosis isn't only critical for successful marketing and deals alignment, but it should in fact be a primary focus – also the alignment will come more fluently. Digital metamorphosis means better client perceptivity At last month’s Adobe Experience Maker’s Live virtual event, Chris Parkin, Senior Director at Adobe walked us through “ Reconsidering the Future with Digital Transformation”. In his donation, he showed us how Adobe is conforming through new digital technologies and approaches, and how other Ado...